Privacy Policy — LicenseRetail

Effective date: 05/02/2026
Last updated: 05/02/2026

This Privacy Policy explains how LicenseRetail (“LicenseRetail,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit or use our website, apps, and related services (collectively, the “Services”) to browse, purchase, and manage digital software licenses.

If you do not agree with this Privacy Policy, please do not use the Services.

1) Who we are (Data Controller)

LicenseRetail is responsible for how your personal information is processed.

Contact details

  • Legal name: LicenseRetail
  • Email: Support@licenseretail.com

2) Information we collect

We collect information in three ways: (a) information you provide, (b) information collected automatically, and (c) information from third parties.

A. Information you provide

Depending on how you use the Services, you may provide:

  • Account information: name, email, password (hashed), account preferences.
  • Order and billing details: billing address, business name (if applicable), tax/VAT ID (if applicable), purchase history.
  • License fulfillment information: details needed to deliver or manage licenses (e.g., email for delivery, device/OS compatibility info you voluntarily share, business/customer type).
  • Support communications: messages you send to support, screenshots/logs you choose to provide, feedback, and survey responses.
  • Marketing preferences: opt-in/opt-out selections.

Payment information: Payments are processed by third-party payment processors. We typically do not store full payment card numbers. We may receive limited payment-related information (e.g., payment status, last 4 digits, card brand, transaction ID) from the processor.

B. Information collected automatically

When you use the Services, we may automatically collect:

  • Device and network data: IP address, device identifiers, browser type, operating system, language, approximate location (based on IP).
  • Usage data: pages viewed, links clicked, searches, session duration, referral URLs, and interaction patterns.
  • Cookies and similar technologies: cookies, pixels, SDKs, and local storage (see Section 6).

C. Information from third parties

We may receive information from:

  • Payment processors (transaction outcome, fraud signals).
  • Analytics and advertising partners (aggregated or pseudonymous usage/ad performance data, where permitted).
  • Software publishers or distributors (license status, fulfillment confirmations, product entitlements).
  • Identity/anti-fraud services (risk scores, verification results, where used).
  • Public sources (e.g., to detect fraud or comply with law, where applicable).

3) How we use your information

We use personal information to:

  1. Provide the Services: create accounts, process orders, deliver license keys/digital entitlements, and manage downloads or access.
  2. Process payments and prevent fraud: authenticate transactions, detect suspicious activity, and protect users and LicenseRetail.
  3. Customer support: respond to inquiries, troubleshoot issues, and handle returns/refunds where applicable.
  4. Improve and secure the Services: debug, maintain, monitor performance, and prevent misuse.
  5. Communicate with you: order confirmations, license delivery emails, service notices, and administrative messages.
  6. Marketing (where permitted): send promotional messages, recommend products, and run campaigns (you can opt out—see Section 8).
  7. Compliance and legal obligations: taxes, accounting, audits, and responding to lawful requests.
  8. Business operations: analytics, reporting, and internal planning.

4) Legal bases (EEA/UK and similar jurisdictions)

If you are in the EEA/UK (or a similar jurisdiction), we process personal information under these bases:

  • Contract necessity: to provide the Services and fulfill purchases/licenses.
  • Legitimate interests: fraud prevention, security, service improvement, customer support, and basic analytics (balanced against your rights).
  • Consent: where required (e.g., certain cookies, marketing communications).
  • Legal obligation: tax, accounting, compliance, and lawful requests.

5) How we share information

We may share personal information in the following situations:

A. Service providers (processors)

We share information with vendors who help run our business, such as:

  • Payment processing and fraud prevention
  • Cloud hosting, infrastructure, and content delivery (CDN)
  • Customer support tools (ticketing, chat)
  • Email/SMS delivery services
  • Analytics and performance monitoring

These providers are authorized to use your information only as necessary to provide services to us.

B. Publishers/distributors and fulfillment partners

To deliver and manage software licenses, we may share necessary order/fulfillment details with the relevant publisher, distributor, or fulfillment partner.

C. Business transfers

If LicenseRetail is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

D. Legal and safety

We may disclose information if we believe it is reasonably necessary to:

  • comply with law, regulation, or legal process,
  • protect rights, property, or safety of LicenseRetail, users, or the public,
  • prevent fraud or security issues.

E. With your direction

We may share information when you instruct us to do so (for example, integrating your account with third-party services).

6) Cookies and similar technologies

We use cookies and similar technologies to:

  • keep you signed in,
  • remember preferences,
  • understand how the Services are used,
  • measure marketing effectiveness (where permitted).

You can control cookies through your browser settings and, where available, our cookie banner/preferences tool. Disabling certain cookies may affect how the Services function.

7) Data retention

We retain personal information only as long as necessary for the purposes described, including:

  • fulfilling orders and providing licenses,
  • maintaining records for tax/accounting,
  • resolving disputes and enforcing agreements,
  • complying with legal obligations.

Retention periods vary by data type and legal requirements. When no longer needed, we delete or anonymize information.

8) Your choices and rights

A. Marketing preferences

You can opt out of marketing emails at any time by using the “unsubscribe” link in emails or contacting us. You may still receive non-marketing messages (e.g., receipts, license delivery, security notices).

B. Account information

You can review or update certain account information through your account settings (if available).

C. Privacy rights (may vary by location)

Depending on your jurisdiction, you may have rights to:

  • access the personal information we hold about you,
  • correct inaccurate information,
  • delete your information,
  • restrict or object to processing,
  • receive a portable copy of your information,
  • withdraw consent (where processing is based on consent).

To exercise rights, contact us using the details in Section 1. We may verify your identity before responding.

9) Regional disclosures

A. EEA/UK (GDPR)

You may also have the right to lodge a complaint with your local data protection authority.

B. California (CCPA/CPRA)

If applicable, we may collect the following categories: identifiers, commercial information, internet/network activity, approximate location (via IP), and inference data (e.g., basic preferences).

  • Sale/Sharing: If we “sell” or “share” personal information as defined by California law (e.g., for cross-context behavioral advertising), we will provide a “Do Not Sell or Share My Personal Information” mechanism where required.
  • Sensitive personal information: We do not intentionally collect sensitive personal information beyond what’s necessary to provide the Services (and as defined by law).
  • Non-discrimination: We will not discriminate against you for exercising your rights.

10) International data transfers

Your information may be processed in countries other than where you live. Where required, we use appropriate safeguards for international transfers (such as standard contractual clauses or other lawful mechanisms).

11) Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12) Children’s privacy

The Services are not intended for children under 13 (or the age required by local law). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

13) Third-party links and services

The Services may contain links to third-party websites or services (including publishers and payment processors). Their privacy practices are governed by their own policies, not this one.

14) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version and revise the “Last updated” date. If changes are material, we may provide additional notice as required.

15) Contact us

For questions, requests, or complaints about privacy, contact:
Email: support@licenseretail.com

Scroll to Top